Tuesday, August 16, 2005 at 8:41:47 AM by Daniel Rubenstein
Pet businesses are becoming increasingly popular as a means for disgruntled professionals to leave the workplace and begin an adventure as an Entrepreneur. By in large part, this new breed of business owner in the pet industry is very tech savvy and they are competing for top placement amongst the search engines on the internet with the same vigor that they compete for actual customers. In fact, nowadays the former typically leads to the ladder. Most prospective customers are now doing their research on the internet first before making a call. Therefore, websites are becoming the lifeblood that brings in new customers. It is therefore of the utmost importance whether you have been in the business for a long time or if you are just starting out, that your website stands out, provides useful and meaningful information that is related to the industry, and contains content that is going to keep a prospective customer to stay on the site. Recent statistics gathered from a pet business in Chicago showed that over 25% of new leads were generated through their website but the national average for the length of a visit to any site across all industries is only 11 seconds. How then, you might ask, would this company be able to generate so many leads if people generally only stay on a website for such a short time? The answer is simple: they are blogging there way to the top of the search engines. Furthermore, they are keeping their prospective customers, users, clients parked on the site by creating a blog with interesting content that is related to their pet business or our wonderful industry.
Wednesday, May 25, 2005 at 8:03:39 AM by Daniel Rubenstein
On May 12th, 2005, Dan Rubenstein, President of KennelSource, presented “Tech Simple”, a fundamental guide to what every Pet Business Owner should consider for making sure that they have the right technology plan in place. The pet business owners that Dan presented to, typically do not have the time to dedicate to insuring that this critical component of their business is well attended to. In addition, most businesses in the Pet Industry are small to medium sized and cannot afford to have their own technology department or even a staff person for that matter. Therefore Dan stressed that companies should hire a consultant or company to assist them with their technology needs and planning. The money that is invested now in technology planning will pay huge dividends in the future as there will be no need to adjust the core components of the plan if it is well thought out.
Dan went on to educate the attendees about the critical components of a good technology plan as they relate to their specific business. These include Hardware, Software, Networking & Communication, Security, and, of course, Websites. Each of these components in and of themselves are important but when they are encompassed in one plan which takes into consideration all of the components together, it will make doing business a whole lot easier.
For a FREE technology assessment and information on completing a Technology plan, please contact Dan at drubenstein at kennelsource dot com.
Friday, October 15, 2004 at 10:07:47 AM by Edward Knittel
Yesterday we traveled from Chicago to Las Vegas on our way to our final destination of Portland, Oregon. After we arrived we quickly had our booth set up we were ready to go.
I can't say enough about the great people that are here at the National ABKA Convention. It always interests me to see so many individuals committed to creating and growing their own small business - it's no different than what we at KennelSource are trying to do.
Our booth always seemed to have a group of people around asking some great questions about our software, Pawtracker. Personally, I really like opportunities like this where I can talk face-to-face with the folks that use our application - or those who might be interested in using it. It's their questions and ideas that make our application better. As our application gets better it helps to make their business better. A win-win situation for all.
If you're in Portland stop by the DoubleTree hotel and say hello. We'd love to see you.
More information from ABKA
Tuesday, October 12, 2004 at 1:43:14 PM by Edward Knittel
KennelSource will be one of this year's exhibitors at the national ABKA convention in Portland, Oregon. The convention runs from October 13 - 16 so be sure to stop by Booth #21 to say hello and to get a hands-on look at our premier pet care management system, Pawtracker™.
The exhibit hall will be open to the public on Friday, October 15.
More information from ABKA
Saturday, June 19, 2004 at 10:00:15 AM by Edward Knittel
Welcome to the all new KennelSource web site. We've put a lot of hard work and energy into the new design of the site and we hope that you enjoy it as much as we do. So why did we do it; why did we change the look of it and all of the functionality? Well, for starters, because we want to interact more with our visitors - people like yourself who are interested in the pet care industry. Now we'll be able to share stories and information easily and, at the same time, you can leave your comments to tell us (and everyone else) what you think. We're going to have stories from what you need to consider before you break ground on your new kennel business; to legistation surrounding pets and animals around the world; to the best ideas to better manage the financial side as well.
Whether you're a pet care business owner or you're aspiring to become one, we hope that we can help you find what you're looking for. After all, we're KennelSource - accommodating resources for the pet care industry.
Thanks for stopping by and we hope to see you again real soon.
More information from tastypopsicle.com
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